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Small Screen, Big Idea: GetGlue Positioned To Power Social TV

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footballgame on TV

GetGlue's an interesting little entity, and one you may not immediately think of when the topic of social medai, sharing, check-ins, and social review sites comes up. Yet as its press release today notes, the firm is seeing such success that, following a $6 million funding round in 2010, it's raised another $12 million in financing led by Rho Ventures--a firm that professes to be a non-traditional VC with a bent toward IT, comms, and new media.

GetGlue's been so successful in fact that it's also saying its user base has crossed the 2 million mark, it surpassed over 100 million check-ins during 2011, and its database now encompasses "over 350 million check-ins, ratings, and reviews." Based on this success, today's news comes alongside a revamp of the website and the "flagship iPhone app" and an announcement of intent: "With this funding, GetGlue will continue to play a market defining role as social television goes mainstream."

That, of course, is the hidden juicy fact here. Social television is very much on deck for 2012, with many a reveal at CES of different connected televisions and set-top boxes, devices which bring social media engagement directly to the big screen in everyone's living room. (Myspace and Justin Timberlake are getting in on that action.)

Fast Company spoke to founder and CEO Alex Iskold today: "We've been following the social TV scene, which is an extremely exciting and growing market." Iskold said that the new money will really help "create a market-defining role as we think social television is going to go mainstream in 2012 into 2013." The growth in the industry, Iskold thinks, comes via a number of factors: "People find socializing around TV and entertainment so exciting, and the market is further catalyzed by the networks really wanting to pull social and TV together, and are putting a lot of promotional muscle behind it." He also confirmed that while check-ins to movies and books and so on will remain part of the experience, as the firm views entertainment "holistically," Iskold highlighted that "TV is by far the biggest vertical for us."

The new cash injection will help "the main goal of building up the product, and our user base," and in 2012 GetGlue also plans to launch new innovations which includes targeting TV guides. Iskold said those have become "stale and impersonal, and we want to change this by introducing the next gen of the guide which is personal and smart and knows your habits and knows your tastes"--and ropes in social facets.

Unbeknownst to its users, perhaps, GetGlue's platform and analytics have been used by 75 major TV networks to drive social interaction on 680 "popular shows," according to the press release, names which include ABC and Fox, and cable networks like MTV and HBO. "In addition, over 30 major media companies have embedded GetGlue's check-in platform into their apps and websites. Notably DirecTV is now using GetGlue to power check-ins and their social television guide on the first screen." To avoid disasters like the ill-fated early attempt to live-mesh social chat on Twitter and shows like Fringe, GetGlue's also honed its filtering tech to "reduce noise and help fans enjoy chatting with each other as they watch TV."

So add to interesting developments like the Ubuntu TV, Samsung's efforts to include voice and gesture control in their sets as revealed at CES, and Apple's entry into the TV market this year or next, the fact that social interaction really is coming to TV. The networks want it thanks to the deeper analytic insight they can gain about viewers. And so, clearly, do cable providers: Time Warner was one of the original investors in GetGlue, and also took part in the new round of funding. Now one big question yet to be answered reamains: Do viewers want it?

[Image: Flickr user Gry]

Chat about this news with Kit Eaton on Twitter and Fast Company too.



A Year After LinkedIn Came Calling, CardMunch Poised To Make "The Rolodex Obsolete"

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All they wanted was some mac and cheese. It was late 2010, and Sid Viswanathan, Bowei Gai, and Sudeep Yegnashankaran were outside LinkedIn's headquarters, peering into the cafeteria. The three CardMunch cofounders had just been escorted outside after a meeting at the company, but the meals inside were too much to resist. "There were these huge boxes of food," recalls Viswanathan.

"And we had backpacks," Gai says.

The team snuck back in, started filling their bags with food--and then bumped into one of the senior directors of engineering at LinkedIn, with whom they had just met. And who had just walked them out of the office building. "I have never been more embarrassed in my whole life," Viswanathan says today, laughing.

Of course, the founders of CardMunch, the smartphone app which digitizes business card data from just a quick camera snapshot, have come a long way since stealing mac and cheese to survive the lean-startup lifestyle. After LinkedIn acquired the company for $2.4 million last year, the number of cards scanned daily ballooned tenfold. In November, CardMunch relaunched its service, taking advantage of the data from LinkedIn's 135 million users, who have helped drive scans of more than 2 million business cards. And that's not to mention the other benefits of joining LinkedIn, such as improved company perks.

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"There's a lot more food," beams Yegnashankaran. "You don't know how much we love the sushi."

But back in 2009, the CardMunch team would've just been happy to be Ramen profitable. Instead, the startup had just held a "company lunch" at Costco to save cash by running around to all the free sample trays. ("It was a 15-course meal," Viswanathan recalls.) The idea for CardMunch had spawned from attending a TechCrunch event, where the cofounders had collected a huge stack of business cards. Keeping track of the cards proved to be a nuisance, and after a brainstorm session with Manu Kumar from K9 Ventures, CardMunch was born. The team explored myriad ways of digitizing business cards, from automated scans to manual entry. (At one point, Gai and Viswanathan were typing up the data from submitted business cards themselves.) Ultimately, they chose a crowdsourced solution, and utilized Amazon's Mechanical Turk service.

But CardMunch's current success perhaps came most from realizing one simple truth: "We had to work with LinkedIn," Viswanathan says. "We knew LinkedIn would be part of our success whether we worked with them or not." For a startup focused on digitizing the business cards of professionals, there was no avoiding LinkedIn, the world's largest network of professionals. It's a dilemma many startups face: realizing there's only so far a startup can go without Facebook's social graph, or Google's search data, or LinkedIn's network, or Twitter's firehose. Even established brands such as Spotify and Netflix have gleefully signed on to Facebook's open graph.

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To this end, the team started "dabbling with LinkedIn's APIs," Yegnashankaran recalls. "But we were just running into errors." Says Viswanathan, "We wanted a deeper level of access to all their APIs--we knew there were things they could offer us, so we tried to get as much access to LinkedIn because that's what our users wanted." So the three cofounders started attending LinkedIn developer meetups--not to network necessarily, but to track down answers to the problems they had integrating with LinkedIn's APIs. "We knew their engineers would be there, so we were going to find them," Viswanathan says.

Ironically, during this hustle to remain an independent startup is when CardMunch first caught LinkedIn's eye. "Several of us were using this app, and we liked it," Deep Nishar, LinkedIn's SVP of product, says. "So we went and found the team. Now, the latest version of CardMunch seamlessly integrates LinkedIn profile data and invitation functionality."

Today, when a business card is scanned via CardMunch's app, it is able to look up LinkedIn profiles based on the email address and other captured data. For the CardMunch team, that deep-level integration is exactly what they wanted. "There's no other company today that can [do that]," Viswanathan says. "It opens up a whole different host of possibilities."

And for LinkedIn, it means CardMunch has helped them end "this decades-old technology" of paper business cards, as Nishar says, and take the first step toward making "the Rolodex obsolete."


Generation Flux: Danah Boyd

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Our talk with danah boyd, Senior Researcher at Microsoft Research. She studied at Brown, MIT Media Lab, and UC Berkeley, and was named "High Priestess of the Internet" by the Financial Times.

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First of all, this isn't a typo: danah boyd doesn't use capital letters in her name. In fact, she had her name legally changed, in part to specify no capitals. She explains it all on her blog. She explains a lot of things there: her music tastes, her sexuality, her clothing tastes, and her love of technology. boyd majored in computer science at Brown, did graduate work at MIT, went to Burning Man, got a PhD at Berkeley, did work at Intel, Google, Nokia--and today, at Microsoft Research, is one of the world's foremost experts on the culture of technology. I met with her at New York University, where she teaches; she had a student with her when I arrived; Chris Poole, the founder of websites 4chan and Canvas, was waiting for her as I walked out.

boyd is authoritative and insightful. She's excited about what technology brings society, and anxious about how it will impact those left out by the changes--and how they will react. "There's a difference between the broadcast and networked worlds," she says. "Command and control and hierarchical structures are being disintegrated. Big companies are trying to make that slow down. They have massive internal structural issues."

"There are all kinds of reasons to be afraid of this economy," she continues. "Everything in the corporate world is set up for security, so you can get to the next review. People who are willing to be uncertain will be more likely to be able to move ahead. People ask me, Are you afraid you're going to get fired. That's the whole point: not to be afraid. That doesn't mean I want to get fired."

Meet The Rest Of Generation Flux

Other Flux-ers recommended by danah boyd.

Andrew Monroy-Hernandez Postdoctoral Researcher, Microsoft Research @andresmh

Anil Dash Entrepreneur/Writer @anildash

Biella Coleman Author, Coding Freedom: The Aesthetics and the Ethics of Hacking @biellacoleman

Chris Poole Founder, 4chan @moot

Christina Xu Outreach Coordinator, MIT Center for Civic Media @chrysaora

Ethan Zuckerman Co-founder, Global Voices / Director, MIT Center for Civic Media @ethanz

Jacob Appelbaum Computer Researcher and Hacker, University of Washington @ioerror

Jane McGonigal Author, Reality is Broken: Why Games Make Us Better and How They Can Change the World @avantgame

John Palfrey Co-director, Berkman Center for Internet & Society @jpalfrey

Kati London Director of Product, Zynga @picklesnumber1

Kenyatta Cheese Co-Creator, Know Your Meme @kenyatta

Tim Hwang Co-founder, ROFLCon @timhwang

Tricia Wang Ethnographer, Tech Researcher, Sociologist @triciawang

Younger people have an advantage in this shifting environment, she says. "Change in mindset is both temporal and lifestage: In your 20s, you don't have wide perspective, but you have great passion, and so you will race into situations without understanding the complications. Naivete is a value. The tech industry values it." On the other side, she notes, "as you get more perspective over time, you get more conservative, with a small c. You approach problem solving differently--less radical, guns blazing. Instability is part of the joy and fun of the young."

For everyone else, learning how to embrace instability is the challenge. "What do you do to get everyone engaged on this journey? We all have to learn new skills. Being able to live on one set of skills over a career is not realistic. Change is going to happen, not all of it good, in serious ways. Optimists look to all the excitement. Pessimists look to all that gets lost. They're both right. How you react depends on what you have to gain versus what you have to lose. Some are hoping they can duck and it will go away."

boyd points to Rupert Murdoch as a corporate leader who had (until recent troubles) been able to take advantage of change: "Murdoch thinks of it as surfing--not just surfing a wave, but preparing to surf the next wave. There will always be some business people who take risks for the rest of their lives. But I'm not sure society writ large can handle that kind of instability. All we want is certainty."

For big public companies that are measured on quarterly performance, she says, "long-term experiments are really hard, the pressures are antithetical. How do you engender risk and reward?" Many companies try to carve out space for special groups, she notes. "But internally that can provoke jealously and battles. If you try to innovate in a known space, you create turmoil among employees--and it usually blows up pretty badly."

Microsoft's motion-sensor Kinect came out of the company's research lab in Beijing, away from the company's day-to-day business, she notes. "There was a steel umbrella put over it, to keep out the rest of the organization. Then Microsoft Research threw Kinect over the wall to the Xbox group, which created their own steel umbrella to shield it. They added some scaffolding, but this was an innovation that was mostly done in-house. It can happen in a big company. Of course, this is entirely the reverse of the way Office/Windows development happens."

boyd argues that the best place "to create steel walls is in businesses outside your core cash cows. The role of a big company is to keep the cash cow rolling, and then build the new."

Big companies, she notes, can execute leverage and efficiency, "but efficiency has blessings and curses. Within a 1,000-person organization, not all are efficient. Plus, efficiency doesn't give you social gelling. Startups working 24-hour days is not efficient, but the process allows teams to gel and that then helps them get through the inevitable rocky times."

"Building new connections is a critical part of building a new economy," boyd says. "The American education system, as flawed as it is, is great for the creative class because of the way it mixes up networks."

"Any time there's a radical disruption, everyone rushes to reform a new power structure, to restabilize things. Some people win in this process and some people lose. Tech forces a disruption, but who gets to win? Maybe Steve Jobs is so embraced as a hero because we have this anxiety over control."

Generation Flux

Read the full feature and check out other profiles.


Web Video Gets Real-Time Translation In 50+ Languages

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Canadian startup Ortsbo's new product can instantly translate Internet video into more than 50 languages in real time. And Gene Simmons is on board.

At CES in Las Vegas today, Canadian startup Ortsbo debuted its Live & Global platform, which uses proprietary technology and close-captioning to translate video in 53 languages--in real time. Translation options range from Spanish and Chinese to Maltese and Yiddish. And since everyone's pulling stunts to stand out among the thousands of launches at CES, Gene Simmons of Kiss was announced as a business partner and spokesperson for the firm.

Internet audiences can watch closed-caption translation in real time of Variety magazine's ongoing Entertainment Summit. Variety and Ortsbo have signed a partnership agreement. Ortsbo president David Lucatch stressed the product's potential for corporate meetings at CES, saying that “regardless of the language you speak, today you speak your client's language.”

In a real-time demo by a Fast Company reporter using Google Chrome on a Windows 7 PC, the closed captioning system performed admirably. After an initial crash, Ortsbo's software provided fairly accurate translations into French and Spanish, along with somewhat more error-ridden translations into Arabic and Hebrew. However, the translations didn't appear to be any clunkier than major competitors such as Google Translate.

Ortsbo has a history of holding publicity stunts to raise awareness of the company's products. Steve Nash and several other basketball players took part in an online multilingual press conference with Len Berman for Ortsbo this past year; Simmons also participated in an online chat with fans in 92 countries using the company's products.

The main purpose of the real-time closed-caption product seems to be for corporate events and international consumer engagement. Ortsbo recently signed an agreement with IndyCar for translation of press conferences and custom social media events. But the big commercial ramifications for this type of product lie in the exponentially expanding world of Internet video. Google's YouTube (which, of course, has easy access to Google Translate) is likely out of reach but there are hundreds of other Internet video sites with deep pockets and overseas consumer reach. Ortsbo would have to be foolish not to reach out to them. Then there's the issue of what will happen when Skype introduces instant translation. It is a deeply lucrative field despite the potential headaches for both coders and linguists.

Instant translation is like something out of Star Trek. The Defense Department has been a pioneer in the field; military contractors Voxtec and IraqComm have both produced products that allow troops, NGO employees, and DynCorp/Blackwater types to communicate on the fly. In addition to Google Translate, the wildly popular Word Lens smartphone app allows users to instantly translate French- and Spanish-language signage. Live & Global is only the latest product released by Ortsbo; the firm makes the bulk of their sales from a suite of popular desktop- and smartphone-based instant translation packages.

Translation is a big deal precisely because of the global nature of the Internet. Even though English is the Internet's lingua franca, fluency and comprehension levels vary wildly. Real-time translation means aspiring YouTube stars can gain non-anglophone fans in Brazil and Indonesia. Real-time translation means that small firms can hold instant Skype chats with investors abroad. As the Internet continues to mature and confluence between desktop and mobile devices continues, more and more firms will pop up offering products similar to Ortsbo's.

However, any translation service is ultimately only as good as the translation it offers. Due to the amazingly complicated issues surrounding real-time translation, quality varies. Ortsbo uses a proprietary method and has not publicly disclosed many details surrounding it (although they recently invested in voice translation outfit Lexifone). Google recently put a chain link fence around the Google Translate API; website developers now have to pay to integrate Google Translate into their products. In November, Ortsbo parent company Intertainment made a controversial public statement that they would take legal action against individuals making negative blog or web forum posts about their products. Meanwhile, Google has steadily been transforming Google Translate into a stand-alone, app-centered product.

[Image: Flickr user Carol Beatriz]

For more stories like this, follow @fastcompany on Twitter. Email Neal Ungerleider, the author of this article, here or find him on Twitter and Google+.


What's Behind Intel's Expensive Ultrabook Push?

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Intel is in the news thanks to CES, its new Ultrabook, and an incredibly ambitious--not to mention pricey--marketing push. But the real news isn't the ad campaign for Ultrabooks. A more interesting consideration is why Intel feels the need to do this at all.

Reuters is dubbing Intel's efforts a "marketing barrage" and notes that when it begins in April, it's "expected to surpass" its 2003 efforts to promote Centrino technology for wireless tech in laptops. "Intel spent about $300 million on that campaign," Reuters reports, meaning that Intel is seemingly about to spend somewhere around a third of a billion dollars to promote a novel new design for portable computers.

We contacted Intel's team, busy promoting the Ultrabook on the show floor at CES, and Media Relations Manager Robert Manetta told us that the company is "really excited about the reception that Ultrabook devices are receiving. The category is less than seven months old, the devices themselves have only been on the market for four months, and Intel has spent almost nothing in marketing. Still, the press are writing positive reviews and saying things like Ultrabook devices "'are one of the defining trends' of this year’s CES."

The push for this category of device is "just the beginning" of a "a multi-year, industry-wide effort that will roll out in phases and where new experiences and features will be added to Ultrabook devices over time," Manetta said, with the driving force coming from Windows 8 and new processors. In terms of marketing, Manetta pointed out that Intel spends "millions of dollars of marketing each year. This year we are focusing much of those resources on the Ultrabook category and that’s as it should be--the Ultrabook category is big priority for Intel."

There's much debate about it, but it's arguable that Apple created the Ultrabook reference design (for portable computers--not just your classic "PC") with the original Air in 2008, so we may quibble with Manetta's assertion the category is less than a year old. Plus the Ultrabook is not a new paradigm--a wholly new and innovative take on solving old and future problems--it's just a sleek and clever refinement of the tried and tested notebook PC design. This is true, no matter how much Intel tries to spin it as "a new era in computing" (the campaign's tagline). Reuters also mentioned this novel nugget: The campaign is "hoping to fend off major strides made by Apple Inc and its MacBook Air into the high-end personal computing market."

Before we go much further, here're a couple of thinking points: In 2011 the PC market remained more or less stagnant, and no particularly exciting sales growth occurred, which led to a dip in Microsoft's income--and mirrored in CPU sales, of course. Apple bucked the overall market trend, largely propelled by its MacBook Air line, and actualy grew both its sales and its market share with a record quarter. And Apple's entire iconic line of Mac computers is powered by Intel chips, after a dramatic move from IBM chips in 2006.

The reasons for Intel's Ultrabook moves actually begin not with the MacBook Air, but with the iPhone, a radical departure from the mainstream of smartphone designs before it and one so successful it's created several whole new markets and ways for consumers to compute on the go. The iPhone, and its followers powered by Google, RIM, Microsoft, and Nokia, don't use portable chips made by Intel. That's because Intel was caught on the hop, and hasn't been able to achieve the same low energy consumption/high relative computing power output of rival mobile CPU designers like ARM. Then there's the iPad, which has extended the iPhone halo and created an entirely new market for mobile slate PCs ... that again have zero to do with Intel's silicon: The ever-swelling rank of Android tablets with Amazon's successful Fire at the fore, and Windows-tablets powered by ARM chips on the horizon.

These devices have sold by the tens of millions. There's a rumored much more powerful iPad 3 on the way, which is set to challenge the "consume only" assumption about the iPad's usefulness, and perhaps erode traditional PC markets still more. There are even whispers Apple may abandon Intel CPUs altogether and pop its own-brand ARM-based CPU in its desktop machines. Some rumors suggest Apple's already trying this, and the tech benefits of multi-threaded computing and low power consumption would speak for themselves. Such a move would hurt Intel's bottom line.

So this explains the Ultrabook push: It's a massive, expensive, hedging manuever to create sales of Intel-powered PCs borrowed from Apple's Air innovation--designed to protect Intel's market for traditional PC CPUs in the short-to-medium term. And perhaps protect it for even longer if industry can be persuaded to buy Ultrabooks for executives on the move, or tele-present workers, thanks to those nice revenue-generating five-year upgrade plans.

With great timeliness, Intel's also finally signed a multi-year deal with Motorola to put Intel CPUs, starting with the new Atom "Medfield" processor, in smartphones and tablets. The first will be an Android phone, influenced no doubt by Google's acquisition of Motorola Mobility, and it'll arrive in the latter half of this year (five and half years after the iPhone arrived, but still--a positive move).

Also at CES Intel may have stolen a march on its former partner Microsoft by demonstrating an innovative ultrabook design dubbed Nikiski that has a transparent touchpad that allows a kind of pseudo tablet-style interaction. It's attracted a lot of positive attention, and is being seen as a hint that a slew of hybrid devices may be on the way soon--something we've previously thought likely.

Chat about this article with Kit Eaton (with two ARMS and no Intel Inside) on Twitter and an excitingly tech-forward Fast Company too.


GLO Gaming's Lindsey Port Helps Brands Meet Gamers Where They Live

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“Games have a huge audience and companies are sitting on mountains of unmonetized content,” says Lindsey Port, the founder of GLO Gaming, the fast-growing online and mobile ad platform that helps big brands find new and engaging ways to reach gamers during their daily "happy time."

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Lindsey Port got her first taste of business from a Girl Scout cookie. Dressed up in her Brownie uniform, Port sold door-to-door in her gated neighborhood. But instead of going back to playing dress-up when cookie season ended, Port moved on to wrapping-paper sales. By the time she was 17, Port had worked her way through a babysitting business and a variety of retail sales positions and was holding down three separate jobs while juggling academics. “I’m a born entrepreneur,” Port tells Fast Company, “And if you gave me a contest I had to win.”

Flash forward to 2010. That fierce competitive edge and tireless work ethic came in handy when Port found herself staring at a trend with big potential that the advertising industry hadn’t quite caught on to: social gaming. “Games have a huge audience and companies are sitting on mountains of unmonetized content,” she explains.

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At the time, Port was working at Jun Group, a social video platform to Fortune 500 brands, entertainment companies, and creative agencies. Though she started without a single client, Port had progressed to become one of Jun’s top sellers. Along the way, she quips, “I earned my PhD in online and mobile-video distribution.”

So Port pulled up her corporate stakes and started online gaming ad company GLO Gaming last January.

In less than a year, she pulled in such A-list clients as Walmart, Gatorade, Nickelodeon, Ann Taylor LOFT, and Microsoft. GLO Gaming is on track to gross $3 million this year, and Port estimates that number could reach $5 million in two years.

Here’s her take on being someone who “cares too much about other people’s businesses to not own my own," finding her place in the male-dominated world of gaming, and using old-school tactics in a high-tech industry.

The Big Idea

Social gaming has a heavy presence on Facebook (FarmVille anyone?) and mobile devices; Fortune 500 advertisers are now trying to figure out how to establish themselves in this new medium. And while startups such as Appssavvy partnered with social gaming juggernaut Zynga on brand campaigns for McDonald’s and Coca-Cola in FarmVille and Cafe World, respectively, Port says she found a clean business model that goes beyond product placement in games.

“I feel like a visionary with these social games because banner ads still get the lion’s share of the media buy and Facebook only gives little tile ads,” Port says. After reaching out “to every developer I could find,” Port says she found one who created something to meld traditional with tech in a banner that would sit above a game.  

From there, GLO Gaming’s advertising platform developed other ways for marketers to engage directly with consumers. In-game bonuses, virtual currency, and incentivized video give brands everything from Facebook likes and fans, to app downloads and Twitter followers. 

GLO now reaches more than 290 million monthly active social, casual, and hardcore gamers, and its incentivized video campaigns, in particular, deliver an average view-through rate of 88%. 

Steeped in Salesmanship

Ports says GLO Gaming offers competitive pricing models to brands that are still learning how to navigate this brave new world of advertising, yet she maintains, “It’s not always about price, it’s about relationships.” 

Port’s always held tightly to her early sales experiences. That came in handy when, as a newly minted University of Arizona grad, she landed a job in luxury goods--at the high-fashion design house of Peter Som. Almost immediately, she saw a problem. Without an established sales department, Som couldn’t get serious distribution for his great designs. So she developed a sales plan on her own. Within a year, she’d quadrupled the company’s distribution.

“Most organizations are built on sales, it doesn’t matter what industry. With a great fashion line, all the hard [design] work goes to waste without a focus on sales strategy. It’s about building those relationships and making sure buyers have you on their radar.” And that, she says, is less about pushing product than listening and asking, "How can I help you?"

Stumbles and Setbacks

Port’s work at Peter Som caught the attention of the French design house of Lanvin, which recruited her to run its wholesale sales efforts in North and South America in 2008. But her "dream job" was never realized when Lanvin put expansion plans on hold and dissolved the position, leaving her unemployed.

Undaunted, Port started selling off her handbags and belts on eBay to make ends meet while searching for another job. “My father said someone’s strength is measured by how quickly they get back up,” she says. Not only did she bounce back, but she came across an idea for selling more effectively on eBay using demo videos. “It was like an infomercial, where the voice gets inside your head and tells you why you can’t live without that item.” Reading The Art of the Start by Guy Kawasaki gave her the courage to create a company that she envisioned would compete with eBay or Craigslist. 

Port used all of her savings and maxed out her credit cards to fund this effort. She gave up her apartment and stretched the $10,000 loan from the bank of Mom and Dad as far as it could go. But hard work and bootstrapping weren't enough. Even though the Flip camera had just hit the market, Port admits, “We were a little ahead of the game. There was a hurdle of how to shoot and upload to the platform.” 

Port networked heavily to make up for not knowing the finer points of coding and developing a tech-heavy site. Looking back, she acknowledges that she could have saved a lot of money and a lot of work with better planning. “We were producing while conceptualizing. That was a huge mistake.” 

When a potential investor dropped out, Port says the company went from being a passion project to the “biggest headache.” So she renewed efforts to find a job and tabled the business. 

On Being Fearless

According to Port, she was outselling the executive that hired her at Jun within the first five months on the job. Her success starting without so much as a single client of her own gave her the courage to approach brand heavyweights when she started GLO Gaming. “I had the knowledge of what was going on and the void they needed to fill. I developed a product that filled those gaps. In the first week I submitted a proposal to BlackBerry for $1.9 million, and Walmart was the first to bite." 

Likewise, a gathering of mostly older male executives who virtually ignored her presence only strengthened Port’s resolve to make herself heard. “Brands should be doing more innovative things. I had a business meeting with Kodak in early 2010 to talk about this, and they fell behind. I think there’s a disconnect between the 23-year-old meeting with [more traditional] franchise owners, maybe because [young people] are not mature or tenacious enough to speak up. What’s the worst that’s going to happen? Someone is not going to fire you for speaking up. But if you lose your job, at least you are still breathing. You have to think what is really at stake. People are scared of their bosses, but leaders respect people who believe in something."

Check out our Who's Next series for more profiles of the big thinkers everyone's talking about. For more leadership coverage, follow us on Twitter and LinkedIn.


Kodak Sues Apple, Apple To Throw Education Event, Motorola Cutting Back On Phones, Google Search Shift Gets Sour Response

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Breaking news from your editors at Fast Company, with updates all day.

Kodak Sues Apple. Kodak has filed two lawsuits in federal court in Rochester, New York, claiming Apple used without permission Kodak's tech for digitally transmitting photos and for previewing digital photos. It's possibly a strategy move aimed at increasingly the value of Kodak's portfolio of 1,100 patents--selling them off could help fund Kodak's recovery, Bloomberg reports. --TG

--Updated 5:46 p.m. EST

Apple's January 19th Event Is About Education. The rumored January press event for Apple has now been confirmed. It's a New York affair at the Guggenheim Museum, as press invites confrim, and it's an "education event." New rumors are already in motion that suggest the event is related to iBooks and making more afforable and cleverer e-text books for students. --KE

--Updated 12:35 a.m. EST

Google Rebuts Twitter Pooh-Pooh On Social Search. In a Google+ post (where else?) Google issued a counter to a Twitter General Counsel's tweeted disapproval of its new social search plans, which would populate search results with public Google+ posts. They were "surprised" at Twitter's disapproval at not being included in top search results, they said. After all, didn't Twitter pull away first, when it failed to renew its contract with Google over the summer? --NS

--Updated 8:00 a.m. EST

Baidu Testing Social Share Buttons. The Internet isn't done denouncing Google's decision to surface social results from Google+ into their search stream, but Baidu, China's search giant, seems to be plotting something similar. It's beta testing sharing buttons linked to their social bookmarking service, Baidu Share, which show up with some search terms, like the "+1" button shows up with Google's results. --NS

--Updated 7:15 a.m. EST

Intel Partners With Lenovo, Motorola For Smartphones. Intel is striking out strong in the smartphone space, with two new partners in Motorola and Lenovo. At the Las Vegas Consumer Electronics Show, chief executive Paul Otellini showed off an Intel-powered K800, made by Lenovo, which will launch with China Unicom in the U.S. later this year. --NS

--Updated 6:45 a.m. EST

Motorola Cutting Back On Phones. Motorola has announced that it will release fewer phones this year, in the first signs that the product spam may be slowing down this year. HTC and Amazon seem to be adopting similar stay-simple strategies. CEO Sanjay Jha said the decision was intended to focus attention, and advertising dollars, on a few strategic products. --NS

Apple And Anobit Confirm Deal. Late in December, reports surfaced of Apple's newest purchase: an Israeli flash memory maker called Anobit. Both companies have now confirmed that deal. With Anobit at its side, Apple will no longer need to rely on external providers for its flash memory, which makes up key bits of the iPhone and iPad. --NS

Google's Social Search Shift Gets Sour Response. Google's recent decision to include social search results (i.e. from Google+) into Google search streams has invited some sour feedback, not least from other social networks. Particularly noteworthy was Twitter General Counsel Alex Macgillivray's (formerly of Google) critical tweet, calling it "a bad day for the internet." --NS

Spanish Bank Switches To Google. Google has signed a mammoth deal with the Spanish bank Banco Bilbao Vizcaya Argentaria SA (BBVA) for the use of its Google Apps enterprise suite. This is Google's largest win on the enterprise front, Bloomberg reports, an area the company's been trying to win from Microsoft. --NS

Google, O-Zone Team Up For Free Wi-Fi In India. Indians connecting to O-Zone wireless hotspots in cafes, restaurants and bookstores across the country will have free access to YouTube (for 10 minutes every week) and Google+, thanks to a new deal that Google and the Wi-Fi provider have agreed on. The three-month promotion begins this weekend. --NS

--Updated 5:45 a.m. EST

[Image: Flickr user Yodel Anecdotal]

Yesterday's Fast Feed: Google Gets Personal, EU Introducing Cookie Regulations, Groupon-Deutsche Telekom Partner Up, Free Mobile Launching In France, and more!


Amazon's Plagiarism Problem

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Amazon's erotica section isn't just rife with tales of lust, incest, violence, and straight-up kink. It's also a hotbed of masked merchants profiting from copyright infringement. And even with anti-piracy legislation looming, Amazon doesn't appear too eager to stop the forbidden author-on-author action.

After publishing 20 non-fiction books with mainstream publishers, Sharazade (her pen name) decided to try her hand at erotica, and over the past year has published two sex- and fantasy-themed ebooks, both of which are available on Amazon, Barnes & Noble, and Smashwords (Warning: Linked pages may contain explicit content.) Her stories often involve travel--a passion of hers--and are set in exotic locales. Recently she began publishing other authors through 1001 Nights Press, a small house she founded, and last month she learned that Amazon was letting indie publishers and self-published authors into its Kindle Select program.

Sharazade, who requested anonymity because she also works as a freelance writer, editor, and teacher and doesn't want clients or students to know about her erotica exploits, recognized several benefits to working with Amazon. She could offer a title free for up to five days, and that's great publicity since her book would inevitably shoot up in the rankings. If any Kindle Select members borrowed her book--they are entitled to one title per month--she would receive a proportional sliver of the $500,000 Amazon set aside in December to pay publishers and authors. Then, once her book wasn't free anymore, it would be tied to things like "Customers who bought X also bought Y," plus readers might post glowing reviews and buy backlist books.

She decided to test drive the service with Erotic Stories of Domination and Submission: Taking Jennifer, a book by one of her authors, then watched it climb the rankings in "gratifying leaps." But Sharazade was dismayed that a number of books, a few with nonsensical titles, were beating hers, even though they were hamstrung by twisted grammar and perverse punctuation. Some sported covers comprised of low-resolution images with no lettering. One author managed to misspell her own name. "Even in porn, customers come down on books that are totally incompetent," Sharazade says, "but this wasn't happening with these."

After checking the author page for Maria Cruz, who that day had the top-selling erotica book in Amazon's U.K. Kindle store, she counted 40 erotica ebook titles, including Sister Pretty Little Mouth, My Step Mom and Me, Wicked Desires Steamy Stories and Domenating [sic] Her, plus one called Dracula's Amazing Adventure. Most erotica authors stay within the genre, so Sharazade was surprised Cruz had ventured into horror. Amazon lets customers click inside a book for a sample of text and Sharazade was impressed with how literate it was. She extracted a sentence fragment, googled it, and found that Cruz had copy and pasted the text from Bram Stoker's Dracula. Curious, Sharazade keyed in phrases from other Cruz ebooks and discovered that every book she checked was stolen.

Here's Maria Cruz on Amazon...

Compare with the earlier story, published on Literotica...

It turns out Cruz isn't the only self-published plagiarist. Amazon is rife with fake authors selling erotica ripped word-for-word from stories posted on Literotica, a popular and free erotic fiction site that according to Quantcast attracts more than 4.5 million users a month, as well as from other free online story troves. As recently as early January, Robin Scott had 31 books in the Kindle store, and a down-and-dirty textual analysis revealed that each one was plagiarized. Rachel M. Haven, a purveyor of incest, group sex, and cheating bride stories, was selling 11 pilfered tales from a variety of story sites. Eve Welliver had eight titles in the Kindle store copied from Literotica and elsewhere, and she had even thought to plagiarize some five-star reviews. Luke Ethan's author page listed four works with titles like My Step Mom Loves Me and OMG My Step-Brother in Bisexual, and it doesn't appear he wrote any of them. Maria Cruz had 19 ebooks and two paperbacks, all of which were created by other authors and republished without their consent, while her typo-addled alter ego Mariz Cruz was hawking Wicked Desire: Steamy bondage picture volume 1. 



Writers I contacted through Literotica, who do not profit from the stories they post, expressed different reactions to being plagiarized, ranging from abject anger to flattery that someone thought their work worth stealing to fear I might reveal their real identity. A highly prolific scribe with the pen name Boston Fiction Writer, whose story, "Boston Halloween Massacre" had been transposed into an ebook titled Massacre on Halloween and sold under Robin Scott's name, threatened to hurt the person who stole her work, "even more than they hurt me, so that they'd think twice about stealing another story from me. I dare say, she'd have no more fingers left to steal anyone's stories, ever again." David Springer, a security guard whose "nom de naughty" is Oediplex, recently learned that his story, "I Remember Mother" was repackaged for the Kindle as My Step Mom Loves Me by Luke Ethan, and wondered how well the book was selling.

"I never did expect to get wealthy from writing," he says, "though I wish I had a penny for every orgasm my stories have produced."

Luke Ethan's story on Amazon...

And now here's the original, by Oediplex, on Literotica...

David Weaver, a 52-year-old math teacher whose story "Galactic Slave" was being sold for Kindle as Slave of the Galaxies, also by Robin Scott, doesn't have the resources to engage in a spat over copyright. "What makes this kind of theft so insidious is how easy it is to get away with and avoid getting caught," he says. 



Naturally erotica isn't the only category ebook pirates have set their sights on. Manuel Ortiz Braschi has published thousands of ebooks on Amazon, often claiming as his own works in the public domain, including Alice in Wonderland. Amazon has pulled most of them, but Braschi continues to peddle an advice book for senior citizens and a plagiarized cookbook Amazon previously removed when it was sold under a different author's name. 

Mike Essex, a search specialist at U.K. digital marketing agency Koozai, identified several how-to books on procuring health insurance that were plagiarized, sometimes sold under three or more different author's names with slightly different titles but identical content

 (like this one). 



Fan fiction abounds with plagiarized titles, as does fantasy. Last year Canadian novelist S.K.S. Perry learned that an imposter was selling his novel Darkside for $2.99 as a Kindle ebook without his knowledge. He wrote on his blog: "All I can assume is that someone convinced Amazon that they were S.K.S. Perry, and submitted my book for sale." The same happened to Steve Karmazenuk, whose fantasy novel, The Unearthing, was co-opted by another Amazon seller. 


Amazon's policy is to remove offending content when it receives complaints of plagiarism. Erotica author Elizabeth Summers had at least 65 titles expunged when plagiarism allegations surfaced. Recently Robin Scott's books also disappeared from Amazon when writers complained. (Scott, which is almost assuredly not her--his?--real name, did not respond to requests for an interview over Twitter.) But this reactive approach isn't entirely effective. After users in a Kindle forum griped about Maria Cruz, her entire cache of ebooks--all 51 of them--were deleted, but in the days that followed she posted a whole new set of material, mostly collections of porn pictures although there were a few traditional text-based works, too. And it usually takes Amazon time to act. "Galactic Slave" writer David Weaver told me he contacted Amazon weeks ago to request the stolen work be removed from the site and all proceeds forwarded to him, but Amazon has not yet complied. 



To be fair, Amazon isn't the only ebook store grappling with plagiarism. In addition to her collection of Kindle ebooks, Eve Welliver offers five plagiarized works through Apple's iBookstore. "Supposedly Apple hand-checks all the erotica, which is why it takes forever for your books to show up there, but somehow she got through," Sharazade says.

This penchant for plagiarism shouldn't surprise us. Self-publishing has become the latest vehicle for spammers and content farms, with the sheer volume of self-published books making it difficult, if not impossible, for e-stores like Amazon to vet works before they go on sale. In 2006, 51,000 self-published titles were released; last year there were 133,036 self-published books, and that number is destined to climb. 

Writing a book is hard. All those torturous hours an author has to spend creating, crafting, culling until nonsensical words are transformed into engaging prose. It's a whole lot easier to copy and paste someone else's work, slap your name on top, and wait for the money to roll in. This creates a strong economic incentive, with fake authors--Sharazade thinks it's possible they are organized gangs based in Asia--earning 70% royalty rates on every sale, earning far more than a spammer could with click fraud. The new self-publishing platforms are easy to use and make it possible to publish a title in as little as 24 hours. There's no vetting, editing, or oversight, and if your work is taken down you can always throw up more titles or simply concoct a new pen name and start over. There's even a viral ebook generator that comes packed with 149,000 articles that makes it possible to create an ebook in minutes.

Legislation has been proposed that would give content holders more leverage in dealing with etailers: the Stop Online Piracy Act (SOPA). It would award copyright holders wide-ranging powers to run websites that host infringing material off the Internet without needing to acquire a court order. If it becomes law credit card companies could be forced to suspend financial transactions, search engines required to de-link ecommerce sites, and DNS providers made to hobble access. It's the kind of law, well-intentioned as it might be, that could have serious negative repercussions, opponents say. No wonder Amazon, eBay, Facebook, Google, and Yahoo! have reportedly been considering a coordinated protest against it in the form of a blackout day.

There is, I believe, a simpler solution. Why not require an author to submit a valid credit card before she can self-publish her works on the Kindle? If an author, who could still publish under a pen name, were found to have violated someone else's copyright Amazon could charge that card $2,000 and ban her from selling again. Amazon could also run content through one of the many plagiarism detectors that are available--such as Turnitin or iThenticate--before an ebook is put on sale.

Perhaps, though, Amazon doesn't care if it sells plagiarized works; it benefits from the sale whether it holds back an author's royalties or not.

A company spokesperson responded to my requests for comment with the following statement:

We take violations of laws and proprietary rights very seriously. More information about eBooks rights can be found in Sections 5.7 and 5.8 of the Kindle Direct Publishing Terms and Conditions. If a copyright holder believes that their work has been copied in a way that constitutes copyright infringement, they can write to copyright@amazon.com. More information on Amazon's notice and procedure for making claims of copyright infringement can be found here.

[Ed note: typed out links were converted to hyperlinks]

Sharazade, for her part, says, 

"I have no problem competing against legitimate writers and publishers. That's all part of the deal. But I am irritated by competing with cheaters. That kills the fun of it."



And she adds: "It's lying, cheating, money, and sex. Might make a nice story?"



Adam L. Penenberg is a journalism professor at NYU and a contributing writer to Fast Company. Follow him on Twitter: @penenberg.

[Source image provided by ShutterStock]



Memberly Helps You Give Your Day Job The Finger

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From coffee to crafts to paywalled blog posts, Memberly customers are building businesses based on predictability.


Jesse Thorn produces a web series that teaches men how to dress like grown ups. But he's found a new way to make money off of his site while he's sleeping like a baby.

It's not just ads. Thorn uses a bake-your-own-subscription service called Memberly to sell both pocket squares and newsletter subscriptions. One square, every other month, for $45 a pop; an "Inside Track" newsletter for $1 a week. He calls it the "Put This On Gentlemen's Association."

"Our two Memberly projects are great ways for us to connect with our most passionate fans without taking big financial risks," says Thorn via email. "Our growth percentage is in the double digits month-to-month."

Thousands of entrepreneurs, freelancers, and independent workers have eked a living out on the wild wild web since Ebay launched in 1995; the rise of other platforms like Etsy and Kickstarter have substantially reduced barriers to opening a store or raising money for a business. But there's an inherent risk in starting a business--whether online or off, content or commerce. It's the unpredictability of forecasting revenue.

Memberly aims to mitigate that risk, so entrepreneurs can monetize passions without freaking out about where next month's rent will come from. They do it by helping people set up subscription businesses in the time it takes to order a pizza.

"The subscription model is like a crowdsourced paycheck," says Mike Potter, Memberly cofounder. "You can make that transition [to independence] easier. As opposed to Kickstarter or starting a store--those just defer risk."

Last October, Lauren Thorp used Memberly to build a subscription service called


10 Steps To Turn Your Passion Into Your Business

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I'm fascinated by the different types of people I meet in the business world and the way that their personalities show up in what they do. I'm drawn to people who have a quiet inner confidence that is expressed in their interactions and their output. I am comforted by their sense of self. They know who they are and they operate with a kindness of spirit that makes shared time and conversation pleasant. They exude confident energy to everyone they come into contact with. 

Matthew Larson is the chief of product design for one of the surf industry's most exciting new brands, Matuse, which designs incredible, high-end wetsuits. Larson is a soft-spoken, kind-spirited design thinker who is passionate about surfing and technology. Through the following 10 ideas, you'll learn how Matt has combined his love for surfing and design while building a company he loves.

1. Pay attention. Your next move might be on the end of your nose. 

In addition to his role at Matuse, Larson continues to work at the iconic La Jolla surf shop, Mitch's. Matuse was born, like many world-class brands, by observing and understanding consumer needs and circumstance. Over time, Matt noticed a trend. Customers wanted more from their products and wanted to be educated about what they were purchasing. The average surfer was becoming increasingly demanding about technology. When customers walked into the store for a new wetsuit, they were bombarded with fanciful neologisms that tried to create excitement for the product. What they didn't get was the science behind the wetsuit--what's on the inside, what's keeping them warm, what exactly is that $450 suit made of? This is where Matuse was born.

Working at Mitch's is an invaluable asset for Matuse and for Larson, as the line of products is sold at both Mitch's locations. Working on the floor, Matt is the eyes and ears of Matuse and understands what the customers are saying, thinking, and experiencing with his products. Being immersed in the retail environment is a free education if you take the time to observe and listen to what people want. All of the information to create solutions is right in front of him.

Matt's personal inspiration for starting Matuse was to make a difference, to contribute and to leave a mark to improve the industry in which he was raised. He told me he wants people to get as excited as he does about the ocean and the science and passion that goes into Matuse's products.

2. Surround yourself with smart people with different skills. 

Matuse was founded by three partners--Larson, CEO John Vincent Campbell, and his father, Matuse chairman John B. Campbell.

Larson met John Campbell at Mitch's. Campbell, who came from the advertising industry, was working on a textile project and had a material he was interested in selling to the surf industry; he was looking for anyone who might know something about wetsuits. That's when they first met, and the magic happened. Matuse's genesis is special for Larson; he believes there are people in your life you meet for a reason.

3. Take time to design your business. 

Larson and Campbell met many times to talk about philosophy, art, design, culture, and affinities they had for other great companies. Over this time they thoughtfully created the foundations for Matuse. They created a brand pyramid, which helped them to delve deeper into their concept of a company with human traits. They took time to think, create, plan, and build a company that the surf industry had never seen before.

4. Let the challenges of business bond you.

Larson loves what he does and believes that when you start a business you need to have that passion to get through all of the long hours and stress. At the end of the day, loving what you do is essential. His business partner is now one of his closest friends and he describes the people he works with at Matuse as family. They hustle and sweat the details together and, in doing so, have become incredibly close.

5. Stick with it. There is always a light at the end of the tunnel.

Matuse's biggest challenge was starting a company focused on an unapologetically high-end market in a down economy. Matuse delivered its first products late summer of 2006, shortly after that the economy started its nosedive. That aside, the team at Matuse has worked intelligently and looked for the best retail partners to help deliver their message and be their ambassadors of "ichiban" (Japanese for "number one; the best"). They had to dig deep and stay focused, and are now seeing the light at the end of the tunnel. Their product line, which started with three pieces, is now close to forty. I predict that Matuse will grow into one of the surf industry's most admired and successful brands in the years to come.

6. Move to the beat of a different drum.

Matuse has developed the crème de la crème of limestone rubber with the Yamamoto Corporation from Osaka, Japan. They call it "Geoprene," a titanium-coated, limestone-based rubber that is not only functionally superior (it's warmer, lighter, dries faster, and lasts longer), but it's also more sustainable and kinder to Mother Nature. Matuse's limestone Geoprene is 98% water impermeable, compared to that of petroleum-based rubber, which is only 65%. 

Matt never refers to the company as "Matuse Wetsuits." Instead, he'd prefer Matuse to be thought of as a way of thinking for people who want the best and are passionate about quality products. When people look at the Matuse logo, Matt wants them to think of something that has been well thought-out and designed with intention. Their visual imagery is distinct and original. They purposefully avoid the surf ad cliché of having a picture of a surfer riding a wave with a logo at the bottom. Instead, they feature their products in environments that evoke interest, with surroundings that are sophisticated and compelling. Some of the past photo shoots have taken place in a Russian bath house, a high-rise office on Wall Street, and many other unexpected locations. When you look at a Matuse ad, you need to spend time dissecting what's happening in the story.

7. Your brand is a pledge. 

Matuse's definition of brand is that it's a "pledge" of sorts; an undertaking by the company to produce an expectation. Everyone is innately conscious or unconscious of branding. Large brands elicit certain emotions, thoughts, and memories from the consumer, and this drives their decision to purchase or not purchase. While brand identity and advertising campaigns are visually important (especially in an industry like surfing, which is built off of imagery and emotion), they're only effective if the brand can reinforce the original pledge. The pledge is a company's expectation for something to perform the way it should, to look a particular way, and to deliver on the trust a consumer invests. Larson believes companies don't become brands overnight; it takes years of delivering on the pledge.

8. Powerfully express your values. 

While some companies have mission statements or values and beliefs in a book, it didn't surprise me to learn that Matuse's values are summed up in the Matuse poem: 

Confident but humble

Savvy yet spiritual

Matuse represents an ongoing path to achieving the synergy of art + function

Nature and industry

Passion with method

The mission is to deliver Premium (the ichiban) game that's focused on the next level.

Leader of innovation.

Follower of compassion

Matuse's logo is an ancient Taoist symbol that signifies "Heaven and Earth." There are three solid lines for Heaven and three broken lines for Earth, creativity connecting art and function, concept to completion.

9. Use everything that you've been taught. 

Larson believes every job you have as you grow through life goes with you to the next project, whether it's school, work, or creating art. His prior experiences helped him develop better interpersonal skills, organizational tools, and also improved his multi-tasking abilities. Matt will tell you all his skills are in constant growth mode and he's an expert of none of them. He knows that to grow as a designer, he needs to avoid getting trapped by the idea that he knows anything in its entirety.

10. Stay curious and you'll stay young forever. 

At a young age, Larson's grandmother told him, "If you stay curious, you will stay young forever." Grandma Aparico had amazing energy and fought cancer for more than 20 years with a smile on her face. When Matt found himself bored, she told him, "We perceive things not as they are, but as we are." To Larson this meant there's plenty to do and that he was the one who needed to get it done. He listened, and today he's constantly investigating the world around him, looking for inspiration from Mother Nature and other stimuli found outside his front door. 

Uncommon sense advice for starting a business today:

Before you start a business, make sure it's your passion, because you will be tested time and time again. Be ready to work harder than any of your friends and surround yourself with the best and brightest people. You will learn so much from the people you spend your time with. Surround yourself with people you trust implicitly, whom you can turn to when you need advice. Lastly, have fun. Even in the midst of all the long hours and work you will put into your business, you will have the time of your life doing it! 

Shawn Parr is the The Guvner & CEO of Bulldog Drummond, an innovation and design consultancy headquartered in San Diego whose clients and partners have included Starbucks, Diageo, Jack in the Box, Adidas, MTV, Nestle, Pinkberry, American Eagle Outfitters, IDEO, Virgin, Disney, Nike, Mattel, Heineken, Annie's Homegrown, The Michael J Fox Foundation for Parkinson's Research, CleanWell, The Honest Kitchen, and World Vision. 


Don't Be The Spanish Armada: How Fast Is Your Fleet?

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In 1588, 130 Spanish ships pointed their bows toward England, intent on invading the country and overthrowing Queen Elizabeth I. But they were unprepared for the battle they instigated. British ships sailed circles around them, forcing a hasty retreat home. In all, the Spanish Armada lost 50 ships in their attempt.

The root cause of the Spanish defeat now seems simple. The British had developed a new kind of ship--an improvement on the "galleon" design that the Spanish had developed 30 years earlier. By lengthening the ship and clearing the deck of cabins, the British warship proved faster and more maneuverable than their Spanish adversaries.

How fast and maneuverable is your strategy?

The answer depends on its design. Does your strategy create resistance or does it cut through the competition like a sleek motorboat?

Just as there is a way to measure the wind and water resistance a boat creates as it speeds toward its goal, it is possible to measure the resistance of your strategy. Great companies begin with a strategy that removes resistance, that disrupts the market, so that competitors just step aside.

Below I provide a way for you to measure the resistance your strategy creates (you can also see my free tool at kaihan.net or check out chapter 18 of my book, Outthink the Competition). But first, let me give you an example of what I mean.

Consider Carbonite (CARB). The company was conceived by Dave Friend and Jeff Flowers in 2005, after Jeff's wife had her laptop stolen and Dave's daughter's computer crashed. They figured there must be an easy way to help people back up their data so that when they lose a computer they don't lose everything. So they launched Carbonite, a backup software service.

Today Carbonite is publically traded, selling over $60 million a year and growing at about 100% per year. It ranked No. 9 on the 2010 Inc. 500 list and was just honored as 2011's "Most Admired Startup" by Boston Business Journal.

I recently got a chance to sit down with Dave and learn about his strategy. What he shared illustrates perfectly what I am talking about here. You design a ship that creates no resistance by making a number of unorthodox strategic choices that your competition, even if smart and well funded, will resist copying.

Pricing advantage: Carbonite offers one flat price for unlimited storage while competitors, like SugarSync, offer tiers: pay $X per year for 100GB of storage and $Y for 250GB. Dave and Jeff at first thought that they needed to limit the amount of storage their customers upload, or they'd end up attracting cheap customers with huge hard drives. But the seasoned entrepreneurs knew to do their research. They found (a) few people have unusually large amounts of data, (b) what prevents most people from signing up for backup services is that picking a package is complicated, and (c) storage costs are coming down quickly. A flat price--Carbonite charges $59 per year--works financially.Process advantage 1: What's stopping competitors like SugarSync from copying this pricing model? The answer is that it costs too much. Most of Carbonite's competitors, Dave explained, rent storage from Amazon and other cloud providers. Carbonite has invested in its own servers. Their initial investment cost is much higher, but their operating costs are lower.Process advantage 2: While most competitors upload your data quickly as soon as you are connected, Carbonite takes its time. This means that Carbonite can use a proprietary type of server (less processing capacity and more storage capacity) than is the market standard. This gives the company another layer of cost advantage.Promotion advantage: When I interviewed the CEO of WebMD last year, he said his company's key advantage was that they invested early and heavily on building a brand that people trust. Dave has his eyes set on the same goal. When Carbonite sought to build awareness and trust, they asked people, "Who do you trust?" They found many people cited radio talk-show hosts, so they bet their marketing spend dollars on getting well-known radio talk personalities to try Carbonite and, if they liked the service, to promote it.

How long will Carbonite's advantage hold? Success always attracts imitation and I think some of the company's advantages (e.g., branding) may erode quickly. But the more systematic advantages (e.g., process) could last a long time.

What is your score? How long will your advantage hold? Are you going to sail around your competition with a faster, more maneuverable hull?

To score yourself, you can use my new free online tool at kaihan.net (then click on "Calibrate your Competitiveness"). Or simply follow these steps:

1. Look at how your position compares to your competition's.

2. Ask, is it different in a way that customers like? If so, how long will it take the competition to match my positioning?

3. Give yourself a score of 0 if there is no difference, 1 if your competitors can copy within four years, and 2 if they will take five or more years to copy.

4. Repeat steps 1-3 for product, price, place, promotion, processes, physical experience, and people (the 8Ps).

5. Add up your total score. Most companies compete with a score of 0-2. Truly disruptive companies reach 8 or above.

Here's to smooth--and fast--sailing. 

For more leadership coverage, follow us on Twitter and LinkedIn.

[Image: Flickr user Lee Penney


Screen Grabbing: Forget The Second-Screen TV Experience, How About A Third?

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Once upon a time it was uncommon for households to have more than one television. Not anymore. Now, not only do we need several TVs, but tablets and smartphones while watching too. According to Nielsen, roughly 40% of U.S. mobile device owners are tuning into their TVs with such gadgets on their laps.

Called the "second-screen experience," the trend is one broadcasters are racing to own, out of fear they might lose out on the next big thing in digital engagement and advertising--especially as their viewers oscillate their attention more and more from the big screen to the small. To this end, VH1 has experimented with everything from teaming with Twitter for social feeds to launching their own companion apps for the iPhone and iPad. Today, the channel is unveiling its latest experiment: a partnership with social-video startup Spreecast to provide live, multi-screen video feeds during the upcoming Critics' Choice Movie Awards. "More than three-quarters of our viewers are engaged with a second screen while they're watching TV," says Dan Sacher, VH1's VP of digital. "We started out with petty basic text chats a few years ago--we've graduated in complexity."

The question now is whether the second screen is becoming too complex. VH1's latest venture will feature live feeds from four on-second-screen commentators, rotating from publications such as Slate, GQ, and Gawker. "It's kind of like watching along with your friends, except your friends are joining you via webcam," says Jonathan Mallow, executive producer of VH1.com. The services will provide live chat for its viewers, social sharing on Facebook, Twitter feeds for the award show's hashtags, videos, photos, and various headlines from VH1's editorial team. And that's only online--there's still VH1's Costar app for more mobile entertainment.

At what point does the amount of content provided on the second screen go too far, to the point where it starts detracting from the first-screen experience?

"God, I don't know," Sacher says. "I don't think we've crossed that line yet. I feel like it's our audience that is pushing the envelope here. We're just trying to feed the beast."

In Sacher's view, the more his team has thrown at VH1's viewers, the more they've gobbled it up. "Even when they know they don't have the bandwidth to tweet and be able to read something or watch something on the [second] screen, this age group that we're targeting, they feel compelled [to try]."

"Are we concerned about making this additive, so that people can engage on both screens without being overwhelmed? Yes," Mallow says. "But our audience has shown that they have a lot of capacity."

As social media continues to grow, there's even the question of whether it will all be able to fit on the second screen in the future. One can imagine that in addition to Twitter feeds and Spreecast webcams and blog posts, there could be live Instagram photos, integration with television check-in services such as GetGlue or IntoNow, or live Shazam-ing or Google+ Hangouts--and that's even before targeted advertising enters the mix. Will we ever reach a point where we need a third-screen experience? A fourth- or fifth-screen experience?

"I think there are things we haven't even begun to think through," Mallow says. "There's so much growth here even beyond just: you're watching a TV show and you have a second screen open."

"Ultimately, we're aiming for ubiquity. We want people to engage on whatever screen they're interested in," Sacher says. "But I'm not really sure what we'd do with a third screen actually."

Perhaps allow users to watch Pop Up Video?


The Four-Year Career

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Lessons from the new world of quicksilver work, where "career planning" is an oxymoron.

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•1997 First job: Pricewaterhouse-Coopers

•1999 Second job: Goldman Sachs

•2000 Enters Stanford MBA program; offers finance skills to software startups to learn the tech biz

•2003 Joins Google in sales finance; segues into sales and operations

•2009 Volunteers to head Google's online sales and operations in India

Brown-Philpot at Google headquarters in Mountain View, California. | Photo by Gabriela HasbunBrown-Philpot at Google headquarters, in Mountain View, California | Photo by Gabriela Hasbun

Adam Hasler looks like a footloose millennial. He's worked as a model, waited tables, and lived all over the world. But at 28, there's more to his résumé than meets the eye.

He earned a dual degree in history and international relations at American University. After graduating, he and two partners--boosted by a $10,000 stake from his parents and an investment from a local restaurateur--took over the coffeehouse where he had worked since age 19: Modern Times, inside the Politics and Prose bookstore, a beloved Washington, D.C., institution. "I was 22 and naive," he says now. "We got our asses handed to us." Still, working 16-hour days for weeks on end, "living on cookies and beer," Hasler and his partners increased the shop's revenue in three years from less than $200,000 to $500,000.

Then Hasler got restless. He started a personal project, writing his own history of the entire Western arts canon, from music to architecture. He began to conceive of software that might allow him to visualize the connections between artworks, but he lacked tech skills. So at 26, he left the coffeehouse, paid off his investors, and plunged into Washington's media-arts scene. He taught himself programming. He wrote case studies for Innovations, a journal of international development founded by Phil Auerswald, a professor at George Mason University who was also a regular at the coffeehouse. Then it was off to Buenos Aires for a year, where he created an apprenticeship at an interactive media-arts lab called Estado Lateral. "My first job for them was literally folding electrical cords," he says. In his spare time, he traveled the country playing polo.

The particulars of Hasler's young career can appear exotic and, yes, flighty. But his essential experience--tacking swiftly from job to job and field to field, learning new skills all the while--resembles the pattern that increasingly defines our careers. According to recent statistics, the median number of years a U.S. worker has been in his or her current job is just 4.4, down sharply since the 1970s. This decline in average job tenure is bigger than any economic cycle, bigger than any particular industry, bigger than differences in education levels, and bigger than differences in gender. (Since women are more likely to interrupt their careers for child rearing and caregiving, their average time in a job is even shorter than a man's.) Statistically, the shortening of the job cycle has been driven by two factors. The first is a marked decline in the "long job"--that is, the traditional 20-year capstone to a career. Simultaneously, there's been an increase in "churning"-- workers well into their thirties who have been at their current job for less than a year. "For some reason I don't understand, employers seem to value having long-term employees less than they used to," says Henry Farber, an economist at Princeton. Farber has been documenting the decline in job tenure in papers with titles such as "Is the Company Man an Anachronism?" (Answer: yes.)

Shorter job tenure is associated with a new era of insecurity, volatility, and risk. It's part of the same employment picture as the increase in part-time, freelance, and contract work; mass layoffs and buyouts; and "creative destruction" within industries. All these changes put more pressure on the individual--to provide our own health care, bridge gaps in income with savings, manage our own retirement planning, and invest in our own education to keep skills marketable and up to date. Financial commitments like homeownership or starting a family are a much tougher proposition when one, you can't expect to stay in a place for long and two, you can't expect to ever earn more in real terms than you do at age 40, as recent surveys at Payscale.com suggest.

Adam Hasler, 28

•2006 Takes over Modern Times, a D.C. coffeehouse; lives on "cookies and beer"

•2009 Leaves the business; learns programming and electronics and writes case studies for international-development journal

•2010 Interns at interactive media-arts lab in Buenos Aires

•2011 Applies to MIT Media Lab's Center for Civic Media, in Cambridge; waits tables

Hasler, in Cambridge, Massachusetts. He is closing in Hasler, in Cambridge, Massachusetts. He is closing in "concentrically" on a career mission. | Photo by Guido Vitti

And yet, many members of the American workforce, Hasler included, aren't pining for a return to the era of the long job. Today, Hasler is waiting tables at a high-end restaurant in Cambridge, Massachusetts, where his longtime girlfriend is finishing a PhD in psychology. He has applied to the MIT Media Lab's Center for Civic Media. He imagines combining his experience in international development, electronics, and programming to put the tools of big data in the hands of citizens. One example: a $50 sensor that would provide environmental activists in Argentina who do not have access to government statistics with independent, unbiased data on the pollution of the Uruguay River. He admits his résumé--or résumés, since there are two versions on his website--looks "unfocused," covering food service, art, technology, design, and development. But as he sees it, he's been closing in "concentrically" on a single mission and theme. That is, to seek out "what's most useful and innovative" as he navigates a career full of variation, quick turns, and deeper meaning. Marina Gorbis at the Institute for the Future would say that Hasler is practicing a smart strategy for the new world of work. The institute, a Silicon Valley-based think tank, has been researching future work skills for a decade. Gorbis says, "It's much harder than it used to be to predict what jobs are going to be around in 10 years." Projections from the U.S. Bureau of Labor Statistics can offer a false confidence. "They can say that health care is a growing sector, but exactly what the jobs are going to be, you don't know." In looking ahead to 2020, Gorbis's institute identified big drivers of change such as extended longevity, robotics, and the rise of global connectivity. Then it extrapolated a list of core skills that will be needed in tomorrow's workplace regardless of industry or position.

Hasler has several of these skills in spades. His interests are transdisciplinary--he's what might be called a "T-shaped person," with both depth in one subject and breadth in others. He demonstrates cross-cultural competency (speaking fluent Spanish, living abroad) and computational thinking (learning programming and applying data to real-world problems). The intellectual voracity that drove him to write 50,000 words on Western cultural history while running a coffee shop is a sign of sense making (drawing deeper meaning from facts) and excellent cognitive load management (continuous learning and managing attention challenges). Above all, Hasler's desire to synthesize his knowledge and apply it to helping people, and his ability to collaborate with those who have different skills, shows a high degree of social intelligence. In the future, says Gorbis, "everything that can be routinized, codified, and dissected will eventually be done by machines. Social and emotional intelligence is what humans are uniquely good at--at least for the next decade or two."

In other words, being more fully human is what individuals will need to stay one step ahead of computers--and one step ahead of the crowd.

Even as individuals like Hasler are adapting to new career paradigms, so are large companies--but on a scale of tens of thousands of employees. They have to hire people for jobs that don't exist yet, spot the dynamic shifters while screening out the dilettantes, and clear paths for high performers so they can find enough variation within the corporate confines.

At Google, Stacy Brown-Philpot's current title is senior director of owned and operated properties, which involves improving the user experience for various Google products. But given her history, that will likely change by the end of the year. "My philosophy on career management is all around making changes," she says. "I'm a continual learner, and I've ended up changing jobs every two or three years."

After earning an undergraduate degree in economics at Wharton, Brown-Philpot, 36, landed a position at PricewaterhouseCoopers (now known as PwC). Two years was enough for her to realize that even a senior partner position at a big-five accounting firm wouldn't be "interesting." In 1999, she left for Goldman Sachs, where she worked on some technology deals just around the height of the dotcom bubble. "I got really interested in Silicon Valley and these young people starting awesome companies," she recalls. So she headed out to Stanford for her MBA and made an effort to position herself as someone whose business and accounting skills would be useful to the tech industry. "I spent my two years in business school," she says, "working with startups for free to build my network." Her tactic--repackaging her existing skills, even as she built new ones--is essential for successful four-year-career shifters. It's also easier than it may seem. "So many skill sets are transferable," says Nicole Williams, LinkedIn's connection director. Williams notes that LinkedIn now has a "Skills" feature, so job seekers can search which skills are trending on others' profiles and thus get a better sense of what employers may be looking for.

Brown-Philpot landed in a sales finance position at Google in 2003. Luckily, she says, her new employer (where my husband, full disclosure, also works) has grown so fast since then that she's been allowed to keep making changes without having to leave. After a couple of years of getting acclimated to the search business, she moved on to direct sales and operations for more than 40 consumer products; then she did a stint as director of online sales in India (for that all-important cross-cultural competency). This set her up for her current position. Yet even as Brown-Philpot rises through the management ranks, her spreadsheet and data background (computational thinking, again) is a badge of respect at an engineering-driven company. "I do tell younger people to build harder skills in the early part of their career," she says. "Now that I manage hundreds of people, I have much more credibility having done the [technical] work myself."

Many members of the American workforce aren't pining for the return of the long job.

Looking at Brown-Philpot's career from her employer's perspective can be illuminating too. How do human-resource directors discriminate between the aimless or the difficult to work with and job hoppers on a mission? "We're going to look very differently at a résumé where somebody hops from company to company but in a similar job," says Judy Gilbert, a director of "people operations" at Google's YouTube. "That's not such a great story versus someone who's getting promoted or building their scope. We want evidence of somebody who is growing." Intentions matter, in other words, especially when someone seems to be taking a step back or deep into left field. As Gilbert puts it, "I want to hear the plan they had in mind: I liked what I was doing, but I didn't have the depth in design that I needed, so I consciously took this next job with a small design firm."

For the job seeker, then, telling an appealing story about your career's twists and turns is now an essential aspect of self-marketing. But it's also true that recruiters and managers at large companies are seeking out employees who like to move around. These are the very people who can lead companies toward new markets and ideas. "We're seeing more and more jobs that simply didn't exist five years ago but were created as a result of employees driving toward new goals and objectives," says Chris Hoyt, a recruiting strategist at PepsiCo. Even at a corporate monolith like IBM, "career vitality" is a watchword. There, managers regularly encourage employees to broaden their capabilities, says Jim Spohrer, the director of services research at IBM's Almaden Services Center. "We have a thousand job openings all over the world at a given time," he adds. "We don't want you to go down a corridor where you have limited opportunities down the road."

It's one thing for dynamos like Hasler or Brown-Philpot to chart their next career move in a growing industry. It's quite different to execute a turnaround when you're not so young anymore and your chosen field is shrinking like a glacier in August. "Anybody over 40 was prepared to have a lifelong job, and they've been crushed," says Penelope Trunk, author of The Brazen Careerist and founder of the career network by the same name. "The layoffs have been so bad, and they've had to adapt faster than anyone in history and learn how to use the Internet on the job. It's almost unfair." Laurel Touby, who founded Mediabistro as a media-industry networking and education company in 1996, just at the cusp of the digital revolution, has witnessed the panic firsthand. "A lot of people are too rigid and they're never going to survive," says Touby. "Think about magazine editors. They are good at one thing and they love what they do. But some of the older ones are not adapting and they're just falling out."

Carolyn Gatto, now 60, is a print refugee who did adapt successfully. "I've known since the fourth grade that I wanted to go into publishing," she says. "It was a very straight line for me." She joined Woman's Day Special Interest Publications in 1976, and left in 2001 as vice president and editor-in-chief. At its height, her team published 42 unique editions a year, supplements to Woman's Day's regular monthly edition. But she realized her only next move was her boss's job--and her boss wasn't leaving. "Some members of my staff don't believe that I left voluntarily, but I was ready for another type of challenge," Gatto says.

At first she tried consulting on editorial projects but was surprised that her résumé opened few doors. She attributed the brush-off in large part to her age. Trunk, the career consultant, agrees. The lack of respect for experience is a reality that older job seekers have to swallow, she says: "It's such a fundamental shock to have to compete head to head with 25-year-olds." A good strategy, Trunk adds, is for job seekers to cut anything older than 10 years from their résumés, including the date of their college graduations.

Cheryl Edmonds, 61

•1976 Receives avionics training for as an Air Force reservist

•1977 Works as a field engineer for IBM and HP fixing customer equipment; one of few women in her field

•1988 Leaves to start a retail art business; learns new techniques and teaches art

•1995 Rejoins HP, this time in worldwide marketing, including a stint in Europe

•2005 HP CEO Carly Fiorina dismissed; Edmonds offered early retirement

•2009 Teaches English in China

•2011 Accepts a Civic Ventures Encore Fellowship at Metropolitan Family Services, in Portland, with a $20,000 stipend; looking for a new career in not-for-profits

Edmonds, in Portland, Oregon. She hopes her current job at a not-for-profit leads to yet another career. | Photo by Patrick KehoeEdmonds, in Portland, Oregon. She hopes her current job at a not-for-profit leads to yet another career.| Photo by Patrick Kehoe

Gatto had a friend, Suzanne Rowan Kelleher, who had edited a travel magazine at her old company. "We stayed in touch--exchanging political jokes over email, that kind of thing," she recalls. The two got to talking about the dearth of good travel info for families online.

In 2006, Gatto and Kelleher, now her business partner, launched WeJustGotBack.com, a trip-planning resource. It averages about 100,000 visitors a month, supporting the two of them and a team of freelancers. "I've got ideas for other businesses too," she says.

Gatto's experience holds several lessons. Her serendipitous partnership with Kelleher epitomizes socially intelligent connection in the age of the four-year career. Even those who run professional networks, like Trunk and Touby, recoil at the term networking. "I hate networking," says Touby. "The people who network are desperate, needy. It's the last straw." What should you do instead? Maintain a wide range of relationships with people you actually like. Time was, says Touby, having the boss over for dinner was a networking coup. Today, it may be more helpful to get the receptionist's Twitter handle. "An hour a day spent on your social network is a huge investment in yourself," she says. "It helps if you're in a career where you really like the people."

Another lesson: "I want people my age to understand that there is life after corporate America," Gatto says. "You can do it, but you just have to be realistic with your expectations." Before she left her magazine job, Gatto paid off her house and cars. She jumped through hoops to qualify her small business for a health-insurance plan. She reduced her spending. All of it proved necessary for her career switch. "You may think you're in a safe industry, but there's no way to totally insulate yourself," remarks author Laura Vanderkam, whose next book, All the Money in the World, is a guide to the financial savvy required in a new age of career volatility. Even if you're working in a corner suite, Vanderkam suggests thinking--and saving--like a freelancer. At the same time, she says it doesn't hurt to lay the groundwork for several sources of income. "You need a backup plan," she explains, "so if you're not doing the same thing five years from now, you're not devastated."

As it turns out, not every older worker is frightened by the four-year career. Some people have been living this way for decades, letting their curiosity--or their faster metabolism--guide them. What stands out is their sense of confidence that things can (and will) turn out okay. "What's happening to our society with faster career change is unsettling for some, and for others it's business as usual," says Cheryl Edmonds, 61. "My career has not been a straight line by any stretch."

Edmonds trained in avionics as an Air Force reservist and started in 1977 as a field engineer, first for IBM and later HP. "I would go to large industry conferences and be the only woman in the room with many, many, many men," she says with an easy laugh. Much as she loved the challenges and the salary, she detoured to explore a passion for art. She ran an art-supply store for six years and taught art to children and teachers. By the mid-'90s, Edmonds's daughter was a teenager and her parents had moved in with her.

At that point, she wanted to work with adults again; she also wanted more financial stability. So, in 1995, she returned to HP, using her consumer retail experience to land a job in worldwide marketing. That led to a stint in Europe promoting printing for mobile phones. In 2005, just shy of 55, Edmonds was offered early retirement. "My first reaction was, Oh dang, I'm not ready." Then she came across the "bucket list" she had kept over the years. So Edmonds started an online vintage-greeting-card business, took a position on the board of a biodiesel cooperative, and became the executive director of a startup not-for-profit for the blind. Nothing quite caught fire, but that didn't faze her. "I have a mantra that I've used for years, which is, Let's just try it and see what happens." She received a certification to teach English as a second language and spent 2009 at a Chinese university; the following summer she landed a contract position in China training Peace Corps volunteers. "That was another fabulous, over-the-top experience," she reflects, "but it also had a beginning and an end."

So what next? When she got back to the States, Edmonds spotted an email in her inbox from an organization called Civic Ventures, a think tank dedicated to helping people find "purpose, passion, and a paycheck" in the second half of life. Civic Ventures was founded by Marc Freedman, author of the 2011 book The Big Shift. In Freedman's view, our culture needs to acknowledge a new life stage. He sees the nation's millions of healthy, active 60- to 80-year-olds as a huge untapped resource. Civic Ventures offers Encore Fellowships, an internship program for boomers who want to contribute to their communities; last November, Intel announced it would offer the fellowships to all new retirees. Edmonds is currently working for Metropolitan Family Services in Portland, Oregon, earning a $20,000 stipend, interviewing and hiring volunteers. The position gives her entrée to other not-for-profits and, ideally, to her next opportunity.

In many respects, Edmonds's career is a model for others her age. Yet she shares inspiration with her 27-year-old daughter, a costume designer. "She recently told me that she expects that she may have to change careers several times in her life," Edmonds says. "She doesn't have fear about it." Adam Hasler, too, has little fear as he contemplates his future. On his wrist he wears a gold watch that belonged to his great-great uncle. The back is engraved with the words holland furniture factory. "He worked for the same company for 60 years," Hasler says. "Can you imagine? My grandpa, too--he worked for GM almost his whole life." Even if such a position were offered to him, Hasler wouldn't necessarily be grabbing it. "I'm not saying I'm averse to 9-to-5," he says. "But I'm not going to compromise."

[Infographics by Nathan Bilancio]

Related: 5 Resources For The 4 Year Career

A version of this article appears in the February 2012 issue of Fast Company.


5 Resources For The 4 Year Career

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These five innovative nonprofits are all developing responses to the faster-changing world of work outlined in "Generation Flux" and "The Four-Year Career."

Looking for a second career? Civic Ventures offers Encore Fellowships in seven states. These fellowships, which carry a small stipend, give retirees the chance to use their skills during a full-time or part-time commitment at a nonprofit, and perhaps segue into an "encore career" with meaning.

The aptly named Jobs for the Future, a nonprofit dedicated to expanding opportunities for low-income youth through education, has a new initiative called Credentials that Work. They’re using artificial intelligence to crawl websites like Monster.com, CareerBuilder, and LinkedIn and push aggregated, real-time labor market information to community colleges, who can share it in turn with job seekers and use it to create credentials and programs that prepare students for the swiftly-changing opportunities out there. "There’s no question that any training institution is up against a more dynamic, fast-moving economy,"says program director John Dorrer. "In the past, the data was aged and we were looking the rear-view mirror. That doesn’t work for the active job seeker today."

The Institute for the Future, as part of its decade-long Future of Work project, has identified 10 skills needed for the jobs of the future: Sensemaking, Novel and Adaptive Thinking, Transdisciplinarity, Social Intelligence, Computational Thinking, New Media Literacy, Design Mindset, Cross Cultural Competency, Cognitive Load Management, and Virtual Collaboration. They are currently researching where and how people can learn these skills.

DreamNow, a nonprofit started by 27-year-old Dev Aujla, is currently creating a job training program based on Aujla’s upcoming book with Billy Parish, Making Good: Finding Meaning, Money and Community In a Changing World. The plan is to train 10,000 youth for careers that are flexible, portable, and sustainable.

The Freelancers’ Union offers a group-rate health insurance plan and other benefits to 165,000 members in all 50 states, and advocates politically for more portable, flexible health and retirement benefits to fit a world where the long job is no more.

Related: The Career Of The Future Doesn't Include A 20-Year Plan. It's More Like Four.

[Image provided by ShutterStock]


Shazam Button To Appear On Traditional TV Remotes, As If By Magic

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Shazam's future involves applying its discovery engine to television and all of the brands that flow through it, says CEO Andrew Fisher. And it could be as simple as a button on your channel flipper.

Shazam, the app that scans and identifies audio clips, has dominated the music landscape, enabling users to hold up their smartphones to speakers and let Shazam name that tune. But the startup's future is in television, says CEO Andrew Fisher, part of the company's attempt to capture the "second-screen experience," a market broadcasters and advertisers are yearning to own in order to boost engagement as more and more viewers open up iPads and iPhones alongside their TVs.

Shazam has already partnered with big-name networks including HBO and MTV and with big-brand advertisers such as Old Navy and P&G. But it's far from the only player in the space, as everyone from Twitter and Yahoo to Peel and GetGlue look to gain a foothold in the market. Fisher believes "very few" of these players will survive. "It's too fragmented," he says. "There's a lot of activity in the second-screen startup space, but the challenge for them is that these are really applications without users." Not Shazam. Fisher says more than 53 million North American households have the app installed on a device--and his company is looking to expand that reach. Should we expect a Shazam button to start showing up on traditional TV remote controls?

"Um ... I can't answer that question," Fisher says with hesitation. "I mean, yes. We want to be pervasive, and we're looking at consumer electronics devices. A lot of manufacturers of consumer electronic devices have approached us about building Shazam in. We think there's real opportunity down the line in the connected TV experience, so we're very interested in the space."

The opportunity, of course, is huge for whoever can win the second-screen industry. Advertisers and broadcasters are clamoring to grab more viewer attention on mobile devices. "The broadcasters really want to drive ideally real-time check-ins to their shows, meaning they don't want people to DVR; they don't want people to fast-forward through the adverts; they want them to be engaged watching the show, and ideally sit through the ad break as well," Fisher says. "And the advertisers recognize that with more device adoption, there are more opportunities now to extend their engagement with the audience."

With more than 175 million global downloads of the app and a fresh round of $32 million in capital, Shazam believes the space is theirs to lose. Advertisers are starting to feel comfortable featuring Shazam's logo in advertisements; when a user "Shazams" a commercial on a mobile device, marketers have the opportunity to promote social content, coupons, products, and so forth on smartphones and tablets. Old Navy recently ran a $21 million campaign with Shazam, and according to Fisher, saw that 27% of consumers who "Shazam'd" the advert went onto "shop the look," meaning either they looked at clothing featured in the ad or redeemed a promotion in the company's online store. That success has advertisers foaming at the mouth--it's estimated now that Shazam could power up to a third of Super Bowl ads this February.

The issue is the time it takes to actually Shazam a commercial. The experience now feels almost like a pathetically slow gunslinger's duel. When an advertisement first shows up with the Shazam logo, a user has to register that the ad is Shazam-enabled; next, pull out a smartphone, unlock the device, scroll over the Shazam app, open it up, and then hit the Shazam button, a scanning process that can take a bit of time to complete. That's a lot of action to fit into a commercial, especially if it's only for a 15-second spot.

Fisher is well aware of the potential problem. That's why Shazam's engineers, he says, are working toward building a "sub-five second experience, so it's super quick." Adding a Shazam button to TV remote controls could be one way Fisher solves the issue, enabling quick access to Shazam-able content whether from broadcasters or brands.

Still, Fisher wants to perfect the mobile, second-screen experience.

"There are more and more homes now where everyone in the family has a cellphone. So someone may want to vote [while watching a show], someone else may want to tweet or Facebook, and someone else may want to see behind-the-scenes footage," he says. "We think connected TVs are important, but we believe we will win through cellphones. Ultimately it's about the personalized experience."

[Source Image: Flickr user Danny McL]



Manufacture Of Raspberry Pi Begins, Israel Hacker Publishes Saudi Credit Card Info, Sharp Won't Make iPad 3 Screens

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Breaking news from your editors at Fast Company, with updates all day.

Microsoft Scoops LG Into Its Android Patent Sack. Microsoft has announced it's just signed a licensing deal with LG to cover the core patents MS says Android infringes on. It's a continuation of a long-followed business plan by MS, which has led some to wonder it may be more profitable than its own smartphone effort, and which means it's now covered the greater majority of big-name Android makers, or more than 70% of such phones sold in the U.S. --KE

--Updated 11:45 a.m. EST

Sharp Won't Make iPad 3 Screens. As rumors rumble on about Apple's iPad 3, news of its display manufacturer seem to be picking up steam. Most recently, Sharp seems to be no longer a suspected supplier for screens on the devices, letting Samsung and LG Display take the lead on that front. --NS

--Updated 8:30 a.m. EST

Israel Hacker Publishes Saudi Credit Card Info. After a Saudi hacker stole and published credit card info of about 400,000 Israeli accounts last week, an Israeli hacker has attempted a comeback. The hacker, who identifies himself as "Omer Cohen" posted names, emails, and credit card details of more than 200 valid Saudi cards online, and claimed to have access to several more. --NS

EPIC May Snitch To FTC On Google's "Search Plus Your World." Privacy concerns were among the many misgivings the people of the Internet expressed about Google's new social plan fpr search. Now, a group called the Electronic Privacy Information Center is planning to contact the U.S. Federal Trade Commission with concerns that the plan breaches antitrust and privacy boundaries. --NS

Manufacture Of Raspberry Pi Begins. The Raspberry Pi, a new ultra low-cost computing platform, is in the first stages of manufacture in factories in Taiwan and China. The creators of the computer, Cambridge University computer scientists, have released the first few editions of the device on eBay, which has attracted bids worth about 100 times the $35 retail value of the Model B being manufactured. --NS

--Updated 8:15 a.m. EST

Facebook Heading Towards 1 Billion Subscribers. By August this year, Facebook will have gathered up 1 billion subscribers, digital marketing firm iCrossing has estimated. Facebook's biggest growing user pools come from India and Brazil, which each have a fraction of their connected populations signed up for the social network. --NS

Google+ Is Sprucing Up. Engineers are fine-tuning some of the features on Google's social network. The Google+ video chat feature, Hangouts, is getting bigger video and a screen sharing function. The news feed on Google+ known as the "Incoming" stream--a stream of posts from everyone who added you to their circles--is being snuffed out because it was "too confusing," the engineering director at Google+ has explained. --NS

Amazon Signs Deal On UltraViolet. Amazon has struck a deal with big Hollywood studios, and agreed to use their digital video rental and selling format called UltraViolet for streaming films on various devices. With Amazon on board, there's a chance membership for the service could pick up steam since its numbers have been flagging in the months since its launch --NS

--Updated 5:45 a.m. EST

[Image: Flickr user GOIABA]

Yesterday's Fast Feed: Kodak Sues Apple, Apple To Throw Education Event, Motorola Cutting Back On Phones, Google Search Shift Gets Sour Response, and more!


Foursquare, Google, And The Search Schism Of 2012

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Earlier this week, Google launched Search+, and immediately the tech world cried foul. The new features heavily promote content from Google+, the company's social network, at the top of its search results, all but turning the search engine into a massive advertisement for one of Google's own products--a big no-no if you've been paying any attention to Google's antitrust hearings.

But Google executive chairman Eric Schmidt says the search engine isn't favoring Google+ content; rather, it would treat content from Twitter, Facebook, and other social networks equally in its search results--that is, if Twitter and Facebook would only grant it access to their data.

It's a smart but incredibly shady move on Google's part. On the one hand, Google has made it sound like it has fairly offered to index competitor social data in its results; on the other hand, Google is essentially extorting these competitors for their social data. If Facebook and Twitter ultimately decide not to permit Google access to their data, that's great news for Google, which will get to promote its own social network in the billions of queries it receives daily; and if Facebook and Twitter ultimately decide to permit Google access to their data, then that's great news for Google, too, since Google will improve its social search, and eliminate any competitive edge from Facebook, Twitter, Bing, and any other social or search networks.

Today, we see the result of this new world Google has created. Foursquare unveiled its own personalized search engine on Thursday, taking advantage of the startup's bread and butter: the 1.5 billion user check-ins it mines for location and merchant results. Now, by heading to Foursquare.com, users can search for local restaurants or bars or trips based on this data. Essentially, this is Foursquare's version of Google Maps, and it's an indication of how fragmented the future of search might become.

Before, search was always performed in one place. We'd head to Google, Yahoo, or AskJeeves, search engines that would crawl the web and index every page for us. But now, as the data these engines mine becomes proprietary and more valuable to its owners, Google and modern engines such as Bing are losing access to indexing that data. So, if you want to search the social graph, you must go directly to Facebook. If you want to see real-time news and status updates, you search on Twitter, which ended its data-sharing agreement with Google last summer. And if you want mobile and location data, does Foursquare have any plans to share its data with Google or Bing?

"No," says Alex Rainert, Foursquare's head of product. "We're focused on search around the intersection of social and local."

While Rainert says it's hard to speak to the larger strategic question, as a consumer, he does feel "you expect to go to a place like Google or Bing and find the best content you're looking for." But the more data becomes core to the businesses of Google's competitors, the more fragmented search will become. So you're not only heading to Facebook, Twitter, and Foursquare for their social data, but you might also be heading to Kayak for travel searches or Instagram for images or LinkedIn for professional networking.

For this reason, these services can't give into Google and let the search giant index their data. "In effect, Google would be forcing them to hurt their business if they were to open the data up," argued M.G. Siegler in a blog post

That's why Google has developed Google+ to compete with Facebook and Twitter, and why it's acquired companies such as ITA to compete with engines like Kayak. It's why Bing has worked hard to partner with Facebook, Twitter, and Kayak. 

And it's why with Search+, Google has caused a tremendous amount of controversy, and potentially an issue with the FTC, for promoting its own product in its search results.

"For years, people have relied on Google to deliver the most relevant results anytime they wanted to find something on the Internet," Twitter said in a statement."Often, they want to know more about world events and breaking news. Twitter has emerged as a vital source of this real-time information, with more than 100 million users sending 250 million Tweets every day on virtually every topic...We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone. We think that’s bad for people, publishers, news organizations and Twitter users."

Responded Google, in a post on Google+: "We are a bit surprised by Twitter's comments about Search plus Your World, because they chose not to renew their agreement with us."

If you want to find that post, feel free to search on Google.

[Image: Flickr user CowGummy]


5 Ways To Discover And Develop Your Unique Strengths

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The business press loves to create mythic heroes of industry and we love it, too. To a point.

As much as we love a business visionary like, say, Steve Jobs--and we love him to pieces--we are not Steve Jobs, and never could be. Nor should we. All leaders have their own unique talents, which they will use in different ways to bring out the best in themselves and others. Here are 5 ways to discover your own strongest qualities and put them to work in business and in life.

1. Don’t compare yourself with others--but do approach people who inspire, and even intimidate, you.Are there people in your life who wow or even intimidate you? Are you jealous of them? Go up and introduce yourself, allow yourself to be a part of their lives, and even offer to contribute to their milieu if you are so inclined. If they have a quality you are charged by, perhaps you have not given yourself permission to explore and develop those sides of yourself? Consider aligning yourself with people you feel competitive toward--it's a new world and we have much to learn from each other.

2. Don’t concentrate on weaknesses, do concentrate on strengths.First, find out what your strengths are. Go online and take a Briggs Meyers test, an Enneagram test, or buy the Gallup Strengths Finder 2.0 book. There are even more robust ways to discover your unique talents, abilities, and ways of thinking by talking with a career coach. Or try them all and see what works. Self-understanding and self-support is key.

Working on one’s weaknesses only brings misery and self-doubt. Concentrating on your strengths brings a better sense of fulfillment and forward progress.

3. Eliminate your weaknesses by partnering with others.Albert Einstein was initially a failure who leaned heavily on his wife. Many now believe she ultimately helped him devise his famous equation. Let’s be honest: He was a dreamer with his head in the clouds (and thank goodness he was). He came to success in roundabout ways. His wife kept her head on straight and together they accomplished greatness. That is the value of having a partner and team, varieties of perspectives, talents, and skills to get the job done. How is your team?

Do you have someone’s back? Do they have yours? Are there complimentary skill sets involved? If you have people who believe in you, you can go far together. Whether it’s a mentor, employee, or co-worker, get their back and let them get yours. 

4. Use failure as motivation.Things aren’t always going to go your way, no matter how well you and your teams properly align with your goals. Sometimes we need a good kick to get us going. Sometimes we need the pain of failure to reset, revise, and reassess. Are you taking risks? Are you failing? If so, good going. Winston Churchill failed grandly more than once, and was famously cast to the political “wilderness” and then came roaring back to lead the British resistance. Steve Jobs was fired from the company he founded but through persistence ultimately came back to save it from extinction. Hillary Clinton failed to win the presidency but then became a powerful and respected Secretary of State. Each of them, in their own way, failed, learned from their mistakes, and most importantly, persisted in the face of failure. Phoenix rising is the way of the world today and we are in the midst of its widespread occurrence.

5. Now is a time of pop-up engagement, leadership, and success.Innovation demands the work of flexible teams who cooperate, co-lead, and co-create. Mr. Jobs was a hierarchical leader in a time of radical shift from singular creative to co-creative. Over time, he learned what he was best at and how to use his skills, talents, teams, and life lessons to contribute in the best way he knew how. As a hierarchical leader, he succeeded in providing the tools you and I now use in this co-creative environment. Who would have thought it possible? We believe he did, and that he did not do it alone. We also believe you can do that too--on your own terms, with your own teams, and in your own way. Jody Turner and co-author Jerry Ketel are currently working together, co-creating new business models and outcomes in concert with their creative clients.

For more leadership coverage, follow us on Twitter and LinkedIn.

[Image: Flickr user Stephen Poff]


Mais Non! France's "Free" Cell Phone Service Will (Likely) Never Work In The U.S.

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This week saw the launch of what could be seen as a revolutionary cell phone service in France. Contingent on a couple of rules, Free.fr is offering an all-but-free cell phone service that promises truly unlimited data, voice, and SMS monthly tariffs. At the very least, the disruptive innovation is seen likely to kick off a price war with existing carriers, which is good for consumers. But recent news developments suggest Americans shouldn't hold their breath for the same sort of innovation any time soon--the existing carriers would strangle it.

Free.fr is an established broadband provider in France, but it's got expansionist plans that leverage its network to produce a wholly new service: Cell phone connectivity. Founder Xavier Niel, as GigaOm notes, has been working on the plan for a while, starting with a flat-rate broadband service with IPTV and free wired phone calls on the top of its core data system (essentially because all these things strapped onto a notional "Internet service" are all but identical sorts of digital data). Free.fr was largely seeing its services as a clever vanilla data pipe into user's homes, with additions like TV as a deal-maker for its millions of subscribers. 

Niel applied for some mobile phone spectrum during a process back in 2007, and has now rolled out Free.fr's newest and most disruptive offering. By using the install-base's home routers, which are both Wi-fi hubs and set-top boxes for each subscriber household and free-access wireless hubs for nearby roaming users (similar to Fon's model, or other systems in other countries like Portugal's Zon boxes), and by issuing new boxes which are also cell network femtocells, Free has a wireless network that has potentially very broad coverage and an impressive flexibility and redundancy: Data is routed over Wi-fi for preference, but then the femtocells are also present for improved accessibility. The complex, layered system lets Free offer, for an impressively low fee of €20 ($26) a month (less if you're a Free subscriber), free phone calls to tens of countries and both unlimited mobile data access and SMS sending. And it's "sans engagement"--without contract. 

There are plenty of potential blockages ahead on Free.fr's roadmap to success, and some are even questioning how on Earth it'll wrangle a profit out of its offers. But it's so very clever and devastatingly cheap, it's bound to push bigger established cell phone carriers like Vodafone to compete on at least some sort of pricing or facilities-offered basis. And that's great for French cell phone users.

If you're a U.S. cell phone subscriber you may have to pick yourself off the floor at this point. In an environment where U.S. providers (apparently with Sprint as a bit of a stand-out exception) are reneging on promises to unlimited mobile data, where SMS fees are still a wicked add-on to everyone's monthly bill--just as the U.S. is going text-crazy--and even giants like Verizon try to nickel-and-dime every customer, Free's model is contrarian. Could a model like Free's ever work in the U.S.? Technologically it's entirely possible, although coverage may be an issue in some of the more so-called "remote" regions of the U.S. where even broadband penetration is weak. But it seems unlikely. Not least because of recent revelations about Google's and Apple's plans to totally disrupt the cell phone industry.

For example: Steve Jobs, in the early days of the iPhone project, imagined that Apple could blanket the U.S. with a cell phone network all of Apple's own. It would've been Wi-Fi based rather than GSM or CDMA (recognize that from Free.fr's model?), and Jobs tried for three years to negotiate, bully, and finagle it into existence. It failed. Instead Apple forced AT&T to accept some very unusual terms as part of its exclusive deal--like zero AT&T branding on the Phone, and no modifications of the OS...and then rolled these terms out across the world to challenge accepted carrier practices. It's not as revolutionary as a carrier-obsoleting wireless grid, but it's a start, and Apple's been trying similar apple cart-upsetting plans since. 

Google too, it's now known, had planned for its original own-brand Nexus phone, sold via its own carrier-independent online store--to be a super-cheap disruptive device, perhaps even offering zero costs for the device and some of its uses thanks to deeply-embedded social-informed advertising. Would you accept frequent ads in your cell phone experience in exchange for a zero-fee, or at least dramatically smaller, monthly bill? Our money is on about 50% of the public saying yes to that. But reports suggest that Google's efforts were stymied in no small amount by the cell phone carriers themselves, reluctant to cede any sort of variation on their business model.

Since then Google has seemed to play along with the carriers much more than you'd perhaps expect for an open OS, and has caused recent headlines like "Why I hate Android" due to the seemingly broken promise of the supposedly unrestrained OS from a company who's motto is "Don't be evil"--no matter how awkwardly Google tries to defend it.

Are the carriers really that wicked? You may be tempted to think so when you consider that Verizon is blocking Google's Wallet on its version of compatible Android phones, citing security issues--but really it's because it's in a consortium to promote a different model for the future of digital payment (a revolution that could actually change your life more then you think). More grist to this mill comes from fresh revelations from Motorola's CEO Sanjay Jha, who this week noted, "Verizon and AT&T don't want seven stock [Ice Cream Sandwich] devices on their shelves [...] The vast majority of the changes we make to the OS are to meet the requirements that carriers have." In other words, rather than supporting a stock, uniform edition of Android--which would enable much better cross-platform compatibility, better apps and a more consistent high-quality user experience--the carriers are forcing makers to tweak and customize Android to suit their (not necessarily technical-minded or user experience-forward) agendas, which explains all those own-brand carrier apps that smatter your home page. 

Nokia, desperate to make a comeback into the smartphone world with its partnership with Microsoft, is also promising unique phones to each of the U.S. carriers it's doing business with. Is that a good thing? You may argue yes, because it means the phones could be tailored to the special sweetner offerings of each carrier, tricks like a music service, app store, or what not. But if you take a broader view, this is rather odd. Nokia and Microsoft are spending countless millions to hone, refine, and polish their phones--from both a hardware and software point of view, because it's the synergy and user experience that's important as Apple's proved and as Microsoft has agreed with--and they're about to let a mere datapipeline operator dictate how some of that will work.

If one of the biggest companies in the world, Apple, and the global giant of search engine tech and owner of the most-prevalent smartphone OS, Google, can't break the stranglehold of the U.S. cell phone carriers on the market, let alone chip away at their armor-clad business models, then you're allowed to sadly consider that it's unlikely that a model ilke Free.fr's would ever manage to shake up the U.S. industry in the near term.

[Image: Flickr user greyloch]

Chat about this news with Kit Eaton on Twitter and Fast Company too.


"Angry Brides" Game Tackles Dowry In India, iPhone 5 To Run On T-Mobile?, Facebook Launches "Listen"

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Breaking news from your editors at Fast Company, with updates all day.

Shaadi.com Launches "Angry Brides" Facebook Game. Indian matchmaking giant Shaadi.com (#39 on Fast Company's list of Most Innovative Companies of 2011) has launched a Facebook game to tackle dowry, a thorny matrimonial issue in India. In the game, "Angry Brides," players play a many-armed bride who can hurl shoes, veggies, even knives, at dowry seeking targets. --NS

--Updated 10:00 a.m. EST

Delhi High Court Issues Summons To Facebook, Google. A Delhi High Court has issued summons to Google, Facebook, and other Internet companies in an ongoing battle in India over user content on websites. The issue swirls around religiously offensive and other "objectionable" content on the websites, which the companies are being asked to take down. The companies have been asked to appear in court on March 13 and face criminal charges for allegedly hosting inappropriate content. --NS

--Updated 8:30 a.m. EST

iPhone 5 Could Run On T-Mobile. T-Mobile's chief technology officer is optimistic about the network's involvement in Apple's iPhone 5. The hardware that Apple will put in the new phone, Neville Ray said, will be compatible with T-Mobile's unique AWS wireless network. --NS

--Updated 6:45 a.m. EST

Google Doesn't Index The @ Symbol. Google has confirmed to Mashable that it doesn't index the "@" symbol, a Twitter standard, in its search algorithms. So, when you Google "@so-and-so" it's equivalent to searching for "so-and-so," thereby excluding Twitter accounts from top search hits. Twitter GC Alex Macgillivray, who tweeted his misgivings about Google's "Search Plus You" policy, also tweeted his objection to Google's indexing habits yesterday. --NS

Beats And Monster Splitting Up. Monster Cable Products, the manufacturers of the iconic Beats headphone line, will no longer be partners in creating their hugely popular earpieces. Beats will not renew its contract with Monster when their five-year deal lapses at the end of this year, Bloomberg reports, after the companies failed to agree on revenue shares and credit for the idea. --NS

Egging Halts iPhone 4S Sales In Beijing, Shanghai. Apple's overwhelming popularity and limited store presence in China landed its iPhone 4S launch in a spot of trouble. Opening delays at a Beijing Apple Store rankled the assembled crowd, members of which had been waiting hours in the cold. Name calling and scrapping broke out and two members of the crowd egged the store. In response, Apple has decided to stop selling the iPhone 4S at Apple Stores in Shanghai and Beijing, and instead will route customers to their Web store and retail partners. --NS

Facebook Launches "Listen" Feature. The "Listen" feature, part of Mark Zuckerberg's grand plan for Facebook unveiled at F8, is lauching today. Look for a musical note beside friends' names in your chat sidebar. Hovering over them, you'll see the "Listen With..." button, which will let you listen to the tune they're listening to with a single click. --NS

--Updated 5:30 a.m. EST

[Image: Flickr user dfinnecy]

Yesterday's Fast Feed: Manufacture Of Raspberry Pi Begins, Israel Hacker Publishes Saudi Credit Card Info, Sharp Won't Make iPad 3 Screens, and more!


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