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As a Senior Researcher for Microsoft, danah boyd, (yes, all lowercase, she had her name legally changed), studies how we work, live, and play on the Internet. While the well-known researcher truly loves social media and the online universe, she also understands that sometimes we all need to turn off and tune out. In our Skype chat I ask danah about her slightly controversial email sabbaticals, which include bouncing emails and other sneaky tactics. Oh, but there is one person who always knows where to find danah, no matter how hard she hides.
"The thing about an email sabbatical is that it doesn't come straight out of the blue, it's something I set up over an extended period of time."For more tips on building your personal brand and working smarter, see Amber Mac's Work Flow series.
Amber Mac is a best-selling author, TV host, speaker, and entrepreneur. She started her career as a web strategist at Razorfish-San Francisco and has spent years working as a tech broadcaster alongside TWiT.tv's Leo Laporte. She is also the cofounder of digital agency MGImedia, a well-known blogger, and the author of Power Friending: Demystifying Social Media to Grow Your Business.